New Giant lives up to its 'Super' name


When the Giant superstore opened on Atlantic Avenue in Millville yesterday, it was not just new to Millville residents. Millville’s Super Giant – based on its sister company’s super Stop and Shop stores – opened as a prototype for all new Giant stores in the Virginia, Delaware, Maryland and Washington, D.C, region – the only states in which the company operates.
Coastal Point • RUSLANA LAMBERT: Cancer survivor Gracie Buckland and her family join Giant Food officials, store managers and Bethany-Fenwick Area Chamber of Commerce Director Karen McGrath to officially open the new Super Giant in Millville Town Center on Wednesday, April 19. The store Coastal Point • RUSLANA LAMBERT:
Cancer survivor Gracie Buckland and her family join Giant Food officials, store managers and Bethany-Fenwick Area Chamber of Commerce Director Karen McGrath to officially open the new Super Giant in Millville Town Center on Wednesday, April 19. The store

Combining energy-efficient design with a restaurant feel, all inside a unique grocery-shopping experience, the Millville Super Giant is one of a kind, said Barry Scher, Giant Food LLC vice president of Public Affairs.

“We’re delighted to unveil this new prototype design,” Scher said of the company’s 192nd store, which employs 125 area workers. “I think (the customers) are going to love it.”

The “environmentally friendly Super Giant” will set an energy conservation standard in grocery stores, which use tremendous amounts of electricity because of the amount of refrigeration needed in such a store.

Sensors throughout the 64,760 square foot store’s sales area will dim the lights based on the amount of daylight coming into the store at any time. The new superstore also features a geothermal heating and cooling system, a system that saves energy by using consistent ground temperatures to heat and cool the store, and a state-of-the-art roof.

Rather than absorbing solar rays, the “white membrane” roof will reflect the rays, making the store cooler in the summer and saving money on cooling costs. Finally, modern faucets and toilets will monitor water usage. A central computer will monitor energy usage at all times.

“We’re doing this in all of our new stores because we want them to conserve,” Scher said. “It’s advantageous for us to develop a highly-efficient store.”

Inside the new store, there is a fresh-produce stand with a salad bar and canopies that are designed to create a “farm stand ambience,” and there’s also a cheese shop. Customers are able to taste and purchase more than 70 types of cheese, including Vermont cheeses and other brands imported from Europe.

Boston Market entrees, alongside Dietz and Watson meats and cheeses, highlight the deli area of the superstore, and a sushi bar perhaps sits as the most unique focal point of Millville’s newest food destination.

A sushi chef prepares the sushi fresh in the store for customers to purchase. Alongside the sushi bar in the store, there are sections for beauty-care products, books, magazines, movies, video games, toy and party goods, home goods, Staples home and office supplies, and a store sales aisle.

In the more recognizable grocery-shopping sections of the store, a natural foods section sits stocked with the most updated stock of natural foods and an ethnic section features Hispanic, Thai and Oriental selections.

Bakery, floral and seafood departments and a meat section featuring experienced meat cutters, USDA choice beef and Grade A poultry are also awaiting the store’s customers.

Patrons of the new store will also be able to purchase stamps, Western Union money orders and phone cards, and rent Rug Doctor machines to clean their carpet at home.

And like 162 of its others stores, Giant designed the Millville prototype with a full-service pharmacy. With all of its amenities taken into consideration, Giant Executive Vice President and General Manager Bill Holmes seems confident that customers will enjoy the company’s fifth store in Delaware.

“We are very happy to showcase our latest prototype store under the new Super Giant name,” he said.

“The Millville Super Giant will offer our shoppers an exceptional selection of prepared foods, quality perishable and non-perishable products, and a friendly staff dedicated to a high level of customer service.”

Joe Kent will serve as the General Manager of Giant’s newest store. He will be assisted by managers Robert Shockley, Bill Franks and Mark Kane.