With a name like Philly’s Finest, there’s no doubt the cheesesteaks that the Fenwick Island sandwich shop puts out are superlative — mouth-watering steak, smothered with melted cheese, sautéed onions, peppers and mushrooms.
But for this year’s Taste of Coastal Delaware, owner Brian DeLuca wants to let people know that they’re more than a great cheesesteak place.
“Most of the time, when people first come here, they get the cheesesteaks,” said DeLuca. “People know them and love them. This will give us a chance to show customers what else we have to offer.”
As Philly’s Finest enters its third season, DeLuca said he has enjoyed a great surge in business and plans to continue doing so. The outreach to this year’s Taste of Coastal Delaware in Millville, in their debut at the popular food event, will spread the young restaurant’s name, and, DeLuca hopes, its penchant.
Taste, put on by the Bethany-Fenwick Chamber of Commerce and sponsored this year by NVHomes and Ryan Homes, is scheduled for Sunday, June 3, at the Millville Town Center, from 1 p.m. until 4 p.m. For $30, the pubic can come out and enjoy some of the favorite dishes from some of the area’s most well-known restaurants, and some of those that hope to become even better known.
Though DeLuca won’t personally be in attendance, he assured Taste-goers that his employees will represent the restaurant with some of their finest creations.
Philly’s Finest plans to hand out samples of their hearty subs — primarily, their widely-accepted Italian.
“Our Italian sub is the second-most popular item that customers order, next to the cheesesteaks,” DeLuca said. “All of the ingredients are authentic. We don’t go through other companies. Everything is straight to the source.”
Other subs, such as their turkey, might be making an appearance, as well, he noted. “It’s probably going to be hot that day,” he added. “A cold sub sometimes makes a better summer meal.”
“People like our food because they really can’t get anything like it in the area,” he said.
Growing up in Delaware County, just outside of Philadelphia, he knew exactly what style he would go for when he opened the business in 2005.
“I’ve been from the [Philly] area most of my life,” he said. He put in his time at his parents’ deli in Havertown, Pa., and later, earned an English degree at Arcadia University. Business classes also helped to prepare him for this seemingly overwhelming endeavor.
But despite the challenge, DeLuca is very pleased with how his business is running and hopes to follow through this summer. “We make everything just the way customers want it,” he said. “They keep coming back.”
For information and tickets to Taste of Coastal Delaware, stop by the Bethany-Fenwick Chamber of Commerce’s Visitor Center, just south of the Fenwick Island State Park on Route 1 in Fenwick Island, or call (302) 539-2100.