Chamber welcomes Deserie Lawrence


Deserie Lawrence hit the ground running, starting her new job as sales, marketing and events manager at the Bethany Fenwick Chamber of Commerce just the week before the annual Ocean to Bay Bike Tour.

Coastal Point • Monica Fleming: Deserie Lawence is the new sales, marketing and events manager for the Bethany Fenwick Chamber of Commerce.Coastal Point • Monica Fleming
Deserie Lawence is the new sales, marketing and events manager for the Bethany Fenwick Chamber of Commerce.

Lawrence is also getting excited about spearheading her first event for the Chamber, the 9th Annual Taste of Coastal Delaware in Millville this June. She said her goal for Chamber events is to introduce one or two new elements each year. This year, the Taste of Coastal Delaware will be introducing a “green” element, featuring information about organic farming, composting and recycling.

“My 5-year-old came home from school with information on recycling, and I said, ‘I have to do my homework!’” said Lawrence with a laugh. “It’s so easy to incorporate small things into daily life.”

She said the Chamber will be working with Susan Ryan of Good Earth market in Clarksville, who is new to the event this year, and Pohanka will be sponsoring it.

As she slips into her new position, Lawrence said she is continually surprised by the professionalism and organization that the five-person Chamber staff brings to the table each day.

“This is the only job I’ve had where I am impressed by some element every day,” she emphasized. “It’s the smallest group I have ever worked with, but the most professional and most organized. It’s amazing how much they accomplish, and nothing is mediocre or average. Everything is big and done on a grand scale.”

The events planning/sales and marketing manager is a new position — a mix of the events planning position previously held by Amy Tingle and new sales and marketing responsibilities. Lawrence will be selling Chamber member directory guides, relocation guides, ads in the Chamber newsletters, and hyperlinks on their Web site, as well as planning events.

“[Sales] used to be a collective effort. Now, that’s me. It’s a new position — a new title, a new job description,” she said. “It’s a great opportunity to re-invent. I am replacing someone that has been here for years, and done and amazing jobs with events, and now I have to step up.”

Lawrence is originally from San Diego and moved cross-country to the University of Maryland, Baltimore County, to study emergency health services. After being exposed to some business and policy courses, she changed her major to business management/public relations and marketing. She has been involved in real estate and advertising sales, and was most recently the executive director of the Berlin (Md.) Chamber of Commerce.

“I have a passion for event planning,” she said. “And this was the best decision. Chamber jobs are coveted. It’s almost like someone has to die. But I was at the right place at the right time and just jumped on it. And I have been greeted with open arms.”