The staff of the Coastal Point has once again been recognized for their work in putting together a newspaper each week.
The Maryland, Delaware, D.C. Press Association (MDDC) recognizes the best of editorial and advertising work in print and online each year, with categories such as retail, real estate, house ads, special sections and others, recognizing publications in various circulation divisions, both dailies and non-dailies, and those with massive and modest circulation numbers.
As has been the case in past years, the Coastal Point’s advertising design staff took home numerous awards, including more than two dozen division advertising awards and the 2011 Advertising Contest Sweepstakes award for non-dailies with more than 15,000 copies in circulation.
Coastal Point’s Best of Category wins for ad design, which include competition across all divisions, dailies and non-dailies, included Bobby Schaller for Best Print Community Service Ad and Best Print Food Ad, and Bob Bertram for Best Print Home Furnishing and Appliances Ad.
The contest also yielded a Best Special Section win for the Coastal Point staff, for the special Homeplate section covering the 2011 Senior League Softball World Series, held in Roxana last August. The staff won first and second places for Special Section in the Division C contest, for Homeplate and the Abode & Abloom home-and-garden section. The 2012 Coastal Point calendar won Best Innovative Concept/Wild Card in Division C for the staff.
Ad designers rake in the awards
Coastal Point’s ad-design staff wept the Division C contest for Best Print Home Furnishing and Appliances Ad, with Bertram taking first place for his ad for Mary Anne’s Interiors and Schaller taking second and third places for his ads for Donaway Furniture and Denney Electric Supply. Schaller also won second and third places in the Best Print Apparel, Jewelry and Accessories Ad in Division C, for ads for Breaker’s and Bikinis & More.
The Coastal Point’s ad-design staff also swept the Division C contest for Best Print Food Ad, with Schaller taking first place for his ad for G&E and second place for his ad for Bayside Wine & Spirits, and Shaun Lambert taking third place for his ad for Beach Liquors. Schaller took first place for Best Print Color Retail Ad in Division C for his ad for Bethany Beach Books, and Lambert took second place in the same category, for his ad for Bethany Surf Shop.
“It’s good to see the staff members here at the Coastal Point get a little recognition for all the hard work they put in week in, and week out,” said Lambert.
Coastal Point took first and third places in the Division C competition for Best Print Institutional Ad, with Bertram’s first-place win for Heather’s Homeworks and Lambert’s third-place win for Loftus Wealth Strategies. Wins for Division C’s Best Print Real Estate Ad went to Schaller’s Beach Realty ad, first place, and his ReMax ad, with second place.
Bertram took first and second places in Division C’s Best Print Motor Vehicle Ad competition, with ads for Bob’s Marine and Pohanka of Salisbury. He also took first and second places for Best Print Advertising Campaign in Division C, for Evans Insurance and Sun Pile. Schaller also won first place for Best Print Themed Feature Page for Marketplace at Sea Colony.
Other wins included Bob Bertram for Best Print Use of Humor for house ads depicting editor Darin McCann’s dome as the top of a watermelon. The judge who awarded the ad first place noted its appeal. “I could not resist this ad! I am familiar with watermelons. … I do want to meet the rest of this guy.”
The Coastal Point’s domination of the division was not lost on Bertram, or his sense of humor.
“Somehow we’ve always managed to attract talented artists who treat every ad as if it were going to be entered in a contest – effective, eye-catching ads that work for our advertisers – artists like Jaime McNamee and Bobby Schaller. But we’re not just about awards, after all, we only received 29 of the 43 awards in our division” said Bertram this week.
Other Division C wins for Schaller included Best Print 10-lbs. of Stuff in a 5-lb. Bag Ad for Donaway Furniture, Best Print Small Ad for Hazzard Electrical, as well as first and second places in Best Community Service for DiFebo’s and Contractors for a Cause.
Coastal Point garnered second and third places for Best Print House Promotion Ads, for Bertram’s “Couch on the Beach” ad and classified advertising representative Jane Johnson’s ad “Out of this World!”
Editorial staff shines
Coastal Point staff also took home multiple awards in the smaller editorial competition, where it competes in Division E.
Lambert took home first place for Feature Page Design with his water-themed layout for a feature on Trap Pond State Park, while Point Photographer R. Chris Clark won first place for Local Column: Feature or Humor with his story of a whale stranding in Fenwick Island, “Point Photographer Offers up a Whale of Tale From Fenwick.”
The contest judge praised Clark’s “captivating descriptive style. Writing is sincere. The writer seems as surprised by the effect of the experience as I did as a reader.” He also won second place for General News Photo for “Finishing Touch.”
Editor Darin McCann particularly noted Clark’s wins.
“Watching Chris grow as both a photographer and part-time writer has been a thrill to me,” he said. “He shows exactly what can happen if someone is willing to leave his or her comfort zone and try new experiences. Trust me. You’ll be hearing a lot more from Chris Clark in the future. He’s a talented and creative guy.”
For his part, McCann took home second-place wins for Local Column: Critical Thinking, for “There’s Another Drug for Parents to Worry About,” and Feature Story (Non-Profile), for “Setting People on the Right Path.”
“I’m flattered that the judges found something useful in those articles,” McCann said. “They were both important pieces to me, and I hope that by writing about them they became important to someone else, as well. It’s nice to be recognized for something other than a giant raccoon that stalks our parking lot or the bathroom habits of my dogs.”
Point Publisher Susan Lyons took home her own second-place win, for Feature Photo, for an image titled “Double Take.”
“You really can’t find a better staff than the one that works on this paper. The only thing that rivals their effort and enthusiasm is their talent. I’m just very happy for the ones who got recognized this year, and proud of the work they all do on a daily basis,” said McCann.
Lyons added, “It amazes me every year when I see the list of awards this staff wins. I am so proud of them. I always say that people make the paper – if you have a great staff, you have a great paper, and Coastal Point has a great staff. I can’t thank them enough for always going over and above every single week.”