Jewelry mavens Charlie and Donna Koskey are making accessories more accessible in Selbyville. On May 2, the local couple opened a second branch of their Chardon Jewelers LTD at 6 North DuPont Highway in the town.
“It’s a town that’s been growing rapidly, and there are no other jewelers in this area,” Charlie Koskey explained.
The new location is the logical extension of the local couple’s business, according to Charlie Koskey. With a shop in Georgetown since 1999, the Koskeys already advertised along the Route 113 corridor.
“We wanted to steer clear of the beaches because they are so congested with retail, and we wanted to be an all-year service provider,” Charlie said. “We were surprised about how many clients we already had for Selbyville.”
The second Chardon location is not an exact replica of the original — nor is it a cubic zirconia in comparison. With more space to play with, the owners decided to expand into the collectable trade. Antique furniture, glassware and lamps sit beside the jewelry showcases.
Still, with 35 years of industry experience, the Koskeys continue buttering their bread by assembling, selling, engraving, appraising and repairing jewelry. And their forte remains customer service.
“We pride ourselves on being able to provide what the big guys won’t provide anymore — customer service,” Charlie Koskey said. “The department stores in the mall have grown so large that they aren’t in the business of service anymore, and that’s where we find the greatest need.”
Chardon’s clientele largely comprises men and women ages 25 to 85.
“At this time of the year, the gentlemen that come in are looking for an occasion gift – a birthday or an anniversary,” Charlie Koskey said. “Women generally purchase pieces all year long.”
Chardon’s catalogue, likewise, is composed of diverse garnishes, ranging in price from $5 to $15,000. With watches, bracelets, necklaces, pins, earrings, et cetera, Chardon’s periodic table of elements includes plastics and porcelain, gold and silver.
For the Koskeys, though, diamonds are forever featured.
“We specialize in diamonds,” Charlie Koskey said. “The diamond fashion jewelry has been the most popular.”
The Diamond Council of America has certified both Charlie and Donna Koskey as diamontologists, and the latter as a gemologist. They are also members of the Jewelers Vigilance Committee, Jewelers of America and the Tri-State Jewelers Association.
“Our knowledge of jewelry is what allows our customers to continue to buy from us, because they trust what we say and they trust what we sell,” Charlie Koskey said. “We continually keep updated with the latest in technology and have to keep ahead of the curve.”
The Koskeys also keep up with the fashion fads.
“Jewelry is an accessory to clothing, so it follows the trends of clothing,” Charlie Koskey said. “The hot item this year is anything pink — pink diamonds, pink sapphires and the like.”
Chardon in Selbyville is open from 10 a.m. to 6 p.m., Tuesday through Friday, and from 10 a.m. to 4 p.m. on weekends. The store is closed on Mondays. For further information, call (302) 436-7202 or visit Chardon on the Web at www.chardonltd.com.