Capriotti's offers delivery, community mindset
Just in time for Thanksgiving, although it is popular all year long, Capriotti’s now delivers its famous Bobbie sandwich — the nationally acclaimed best-seller — complete with homemade turkey, cranberry sauce, stuffing, and mayo. Well, that, and everything else on the menu as well.
Manager Jessica King, who has managed the Bethany Beach location since January of this year, said since starting deliveries about three weeks ago, they are growing each day with people starting to catch on that delivery is now available.
“It’s starting to be a success,” she said this week, “and we haven’t even really gotten everywhere yet [to tell people].”
King said they have made other changes as well, to try and be more community-minded and part of the local fabric of the area.
“We wanted to try and do some different things,” she said. “ We are reaching out to schools and on Tuesday nights we have family night where kids under 10 can eat free.”
“I live in this community and I love it,” answering why it is important to her to make the changes at the Bethany Beach location.
King, originally from Wilmington, said she was always a “beach kid,” and would come down here for summers and three years ago, moved to the area full-time from Wilmington.
Capriotti’s started with a brother and sister duo, Lois and Akan Margolet, in 1976 in Wilmington,. They named it after their grandfather, Philip Capriotti, who according to their history, “loved to cook for them.”
To set themselves apart from other Italian-style delis in Wilmington, they started out by roasting turkeys overnight, to have the freshest turkey meat available to customers. Shortly after expanding with a cousin in the late eighties, into Newark and New Castle, their signature sandwiches, such as the Bobbie, were introduced and soon after, began franchising. From there, they have grown in Delaware and beyond.
King said customer satisfaction, as it has always been for the company, is her number one priority.
“We really try to listen to the customers and accommodate them.” she explained. “We have been in this location four years in December and people will still come in that didn’t know we were here. But, when they find us, they’ll say, ‘we are so glad you are here!’’
Capriotti’s also caters, starting at just $5 per person. Boxed lunches, as well as party trays and a hot meatball bar are available. For more information, and full menus, visit www.capriottis.com online or on Facebook and Twitter. The Bethany Beach location is located beside Rita’s Water Ice (across from Shore Stop/Wawa area). This time of year, they are open 11 a.m. to 7 p.m. seven days a week.