Brother-sister entrepreneurs ready to surf to success


There is always someone on that holiday gift list who has everything and is just impossible to buy for — so why not think outside the box this season and get them a custom-made surfboard? Or, if surfing is not their thing, there is always something to be found at Millville Town Peddler in Millville, a shop with “a little bit of everything!”

Coastal Point • Monica Scott: Clay Reynolds, right, and Samantha Reynolds are a brother-sister duo who recently reopened Millville Town Peddler. The shop’s inventory is ever revolving, and one will never know what’s available. Clay offers up some surf supplies, as well as custom made surfboards, and hopes to have a larger selection by next summer.Coastal Point • Monica Scott
Clay Reynolds, right, and Samantha Reynolds are a brother-sister duo who recently reopened Millville Town Peddler. The shop’s inventory is ever revolving, and one will never know what’s available. Clay offers up some surf supplies, as well as custom made surfboards, and hopes to have a larger selection by next summer.

It was Clay Reynolds, 15, who had the idea for his family to re-open the Millville Town Peddler — a shop that has operated as various types of thrift and retails shops since the family first opened it in 1990. His mother, Kelly, said that her daughter Samantha had found various jobs for herself, but Clay had been having trouble landing one, so he came up with the idea of opening the shop back up and making surfboards.

So, Millville Town Peddler has been reborn with the brother and sister managing day-to-day operations. Clay also does work as Reynolds’ Back Door Surfboards, making the boards out back.

“He asked to see if we could open it and that be his job,” explained Reynolds, saying that, after the last tenants left, the shop had sat vacant for about five years before Clay came to them with his idea.

With Christmas just weeks away and the production of a surfboard taking weeks — especially while Clay still juggles school responsibilities with the shop — the boards are available as an “IOU” Christmas present or an anytime present for that special someone.

Clay said he learned to surf about five years ago. He said he got the idea to make surfboards and then just started to learn more about it. He can make them whatever size or length people request and with the design they choose. He also carries surfing supplies and is planning on having a larger selection by summer. He also added that, if people don’t see what they are looking for, they can ask and he will see if he can get it.

With the addition of the custom surfboards, the Millville Town Peddler does indeed offer a “little bit of everything.” New items come in often, and shoppers never know what they might find. There is furniture, a new clothing section in the rear of the store called “The Klothes Kloset,” knickknacks, Christmas decorations and electronics. They also have glassware, tools, collectibles and jewelry and a few pieces on consignment.

Samantha — Clay’s sister and partner in their new venture — said business has been picking up, and the whole family expressed an interest in seeing what the holidays and the months beyond will bring. They have a holiday open house set for Friday, Dec. 7, Saturday, Dec. 8, and Sunday, Dec. 9, for everyone to come by and check out their new venture. They are located at 35308 Atlantic Avenue (Route 26) in Millville, east of Hocker’s Supercenter and Al Casapula’s and west of Millville Town Hall.

For more information, find Millville Town Peddler and Reynolds’ Back Door Surfboards on Facebook.