Prudential Gallo Realtors launches new mobile Web site


Prudential Gallo Realtors recently launched a new Web site designed for mobile phones, at www.prugallo.com, the firm announced this week.

“We have been doing a lot of research, and the use of mobile phones for accessing the Internet is growing by leaps and bounds,” stated Andrew Ratner, vice-president of Prudential Gallo. “Having a Web site that is designed for ‘smart’ phones makes it much easier for the consumer to use. Research shows that nearly half of all Internet traffic comes from mobile devices. When we looked at our own Web traffic, site visits from mobile devices increased by over 150 percent from 2011 to 2012.”

In the process of designing the site, Prudential Gallo tested the mobile sites of local and regional competitors, as well as national sites. Prudential representatives said they made the effort and investment “to offer a whole lot more.”

“An overwhelming majority of the sites we researched offered very limited services for their mobile sites, and there were many that did not have sites designed for mobile devices at all,” added Ratner. “Our mobile site is truly state-of-the art. Users can perform custom searches for both sale properties and vacation rentals. We have every property in the Sussex County MLS on our site.”

Other features include an agent search and a section devoted to commercial real estate, and vacation rental homeowners can even access their accounts to view their current rental activity.

“The most important feature is that the site is easy to use, both visually and functionally; consumers using mobile devices want a site that is designed that way. Often-times people are on the go and they just don’t have the time to struggle through navigating a regular Web site,” Ratner added.

The Web site address is the same as the company’s main Web site address, www.prugallo.com, Ratner noted. When viewing from a mobile device, the service automatically knows that the request is coming from a mobile device, and the mobile-designed site is displayed, she said. Ratner added, “We recently redesigned our main Web site, and the mobile version was part of that new design. We are confident that consumers will enjoy their experience on the site.”

Prudential Gallo Realtors has been serving the resort region since 1979. The firm has three main offices, located in Lewes, Rehoboth Beach and Bethany Beach, with two satellite locations in the Lewes area. For more information about the company, visit their Web site at www.prugallo.com.