Bethany Beach Books — a local, independent bookstore — has partnered with the Bethel Tabernacle Church (BTC) in Frankford to bring a showing of Universal Studios, “The Grinch” to the Clayton Theatre, in the hopes of helping to “Save the Clayton.”
Bethany Beach Books is currently running a “Grow Your Heart 3 Sizes” campaign designed to celebrate reading together as a family, giving from the heart and community spirit during the holiday season. The campaign is about supporting local businesses and doing good deeds in the community.
As a part of the Grow Your Heart 3 Sizes campaign, the bookstore has put up their annual Giving Tree and all books will be donated to the Get Well Gabby Foundation and the children’s hospital at A.I. DuPont in Wilmington. In addition to their Giving Tree, they’re also hoping to “Save the Clayton” with the BTC.
The Clayton Theatre has been on Main Street in Dagsboro since the 1940s. The owners and supporters of the Clayton have been working all year trying to raise money toward their end-of-the-year goal of $85,000 for a digital conversion. Earlier this year, all the major studios announced that, by the end of 2013, movies would no longer be released in the 35mm film format.
For small, mom-and-pop theaters, that means they must undergo a digital conversion that can cost anywhere from $80,000 to $100,000 for just one auditorium. As a result, more than 3,000 tiny, independent theaters are expected go dark after this year. Supporters of the Clayton are working to ensure the local theater is not one of them.
On Tuesday, Dec. 17, they are organizing a family and holiday extravaganza at the Clayton Theatre in Dagsboro, Delaware and see “The Grinch.” Doors will open at 6:15 p.m., and “The Grinch” will start at 7 p.m. Tickets cost $4 per person.
For more information on this event, contact Amanda Zirn at Amanda@bethanybeachbooks.com or (302) 258-9992. For more information on the Grow Your Heart 3 Sizes campaign, visit the bookstore’s website, at http://bethanybeachbooks.com/GrowYourHeart3Sizes.html.
The Clayton Theatre is located at 33246 Main Street in Dagsboro.