Tourism campaign shines a spotlight on outdoor adventure

Recognizing that both eco-tourism and adventure tourism are booming trends, with many travelers seeking out opportunities to participate in nature-based activities while traveling, Southern Delaware Tourism is working to make sure visitors and potential visitors are aware of all the outdoor adventure opportunities and outlets available in Sussex County.

The tourism office is launching an advertising campaign called, “Land, water or air. More reasons to get out there!” The campaign focuses on the variety of outdoor experiences available in Sussex County, from golf and cycling to paddling and skydiving, and will appear digitally on travel websites, as well as in the Baltimore’s The Sun and Recreation News, among other publications.

“For 30 percent of the U.S. population, Southern Delaware is a nearby ‘faraway’ outdoor paradise. It is and has always been a unique selling point for Sussex County,” said Scott Thomas, executive director of Southern Delaware Tourism.

Additionally, Southern Delaware Tourism recently assisted in composing Delaware House Resolution 39, which recognizes and highlights the unique outdoor recreational attractions and activities available in Delaware. The resolution recommends “everyone take the time to explore Delaware’s natural wonders — sandy beaches, coastal forests, nature preserves and waterways — and choose ‘from adventures mild or wild.’”

Southern Delaware Tourism also recently hosted a group of visiting travel journalists from four states and the District of Columbia on an outdoor adventure-themed familiarization tour. The group represented a variety of publications, including Recreation News and Coastal Living, and has already begun sharing their Southern Delaware adventures and experiences with readers of various publications throughout the Mid-Atlantic region.

For more information, call Southern Delaware Tourism at (302) 856-1818 or visit their website at