By a 4-1 vote, Sussex County Council this week voted to change the name of the airport in Georgetown to Delaware Coastal Airport.
What was the name of the airport before, you might ask.
“Depending on who you speak to, many people refer to the facility by a number of names, including the County Airport, the Sussex County Airport or the Georgetown airport, which most locals call the facility,” explained County Administrator Todd Lawson.
That, dear readers, would be a branding problem.
Lawson went on to tell the story of a businessman and his associates who arrived at the airport last year, only to discover they had landed in the wrong state. Obviously, there should be some questions asked of whoever navigated the course to the airport in the first place, but this demonstrates a clear lack of identity with the airport. And that’s a problem.
Councilman Sam Wilson opposed the name change, stating that it has been the “Georgetown Airport” since 1943 and it shouldn’t be changed because “somebody lands in the wrong airport.”
The airport is an important entity in the county. It allows some people to move more freely in and out of our area, and it provides good high-tech jobs, something that is in short supply in our community. If changing the name, or creating a new logo, helps the airport thrive, then that is what’s needed.
Happy Father’s Day this weekend to all the dads out there. Enjoy your day and your family.